Design Solves Problems

Exceptional user experiences are part of a rich study of psychological principles that are more than pretty pictures. These five principles of UX/UI can move WordPress products and sites #beyondpretty.

Hick’s Law

As the number of choices increases, the time to make a decision also increases.

zeigarnik effect

People remember uncompleted or interrupted tasks better than completed tasks.

GestAlt Principles

Describes how humans typically see objects by grouping similar elements, recognizing patterns and simplifying complex images.

Serial Position Effect

User’s have a propensity to remember the first and last items in a series.

Miller’s Law

The average person can keep only 7 items, plus or minus two, in their working memory.